Meghan Canavan

Art Director

Extra Gum

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Extra Gum 〰️

Outlast The Moment

Product: Extra Gum

Insight: People chew gum throughout their day, often during awkward, stressful, or unexpected moments.

Role: Art Director and Copywriter

Execution Idea: Highlight people navigating dreadful but relatable situations.

Hoka

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Hoka 〰️

Run Your Way

Product: Hoka

Insight: People want a sneaker that is comfortable.
Big Idea: Hoka delivers effortless comfort in every step.

Role: Art Director and Copywriter

Execution: Track your runs in real time with AR, earning badges and fitness rewards based on distance, terrain, and pace. The app gives you a 100% comfort score only if you’re wearing Hokas, which you select using the “Custom” button.

Halo Top

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Halo Top 〰️

The Guilt-Free Gain

Product: Halo Top

Insight: People want to eat dessert without it being high-calorie.

Big Idea: Halo Top will help you reach your fitness goals.

Role: Art Director and Copywriter

Execution: Funny phrases about life.

Outdoor

Stanley

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Stanley 〰️

Built For Beyond the Trend

Product: Stanley

Insight: People like products that last and are trusted.

Big Idea: Stanley won’t let you down.

Role: Art Director and Copywriter

Execution: Acknowledge the trend while dismissing it as the reason to buy, reinforcing Stanley as a dependable product people keep, not replace.

Digtal: Widget

about me

Hi! I’m Meghan, an advertising student at Syracuse University. My name means pearl, a symbol of something rare and precious, and I like to think this reflects my insights, which I turn into thoughtful, relatable, and memorable ideas.

Resume

Meghan Canavan
canavanmeghan@gmail.com | (914) 705-1747

Education
S.I. Newhouse School of Public Communications, Syracuse University — Syracuse, NY
Bachelor of Science in Advertising
Expected Graduation: Spring 2026
Relevant Coursework: Introduction to Graphic Design, The Big Idea in Advertising, Thinking in Media Planning, Portfolio, Advertising Research and Planning

Experience

Social Media Marketing & Content Management Intern
SBRnet – Remote | Sep 2025 – Present
• Developed social media campaigns using real sports data to connect with fan communities and boost engagement across platforms.
• Designed bold graphics, infographics, and short-form videos that promoted podcast episodes and highlighted sports trends, league updates, and fan insights.
• Brainstormed content ideas and ensured each post aligned with current sports conversations and audience interests.

Communications, Branding & Marketing Intern
Supervisor’s Office – Bedford Hills, NY | May 2025 – Aug 2025
• Designed graphics and wrote copy for social media, email newsletters, and the town website, increasing resident interaction.
• Presented campaign concepts and mockups to department heads, receiving positive feedback for clarity, creativity, and professionalism.
• Attended meetings with various town departments to discuss upcoming projects and ensure messaging was consistent across communications.

Digital Advertising Intern
At Last Naturals – Remote | May 2021 – Feb 2024
• Managed social media campaigns for product launches and brand initiatives, increasing audience reach and engagement.
• Produced branded photography and short-form videos for Instagram and digital ads, maintaining a consistent brand voice.